If you don't know already, you should realize what About.com is. About.com is the company that runs this and 500+ other sites all tied together under the About.com banner. If you haven't been to About.com's home page you should take a look. We have over 700 guides like myself who are as passionate about their topics as I am about Delphi Programming. About is a top 10 web property (MediaMetrix) enabling you to reach over 33.2 million unique users per month.

About.com designs the general "look and feel" of all guide sites. About.com sites are all hosted on About.com computers. About.com is responsible for all the technical and business aspects of a guide's site. Guides are responsible for content: feature articles, forums, links, newsletters, chats, etc.

About.com has a complete site dedicated to Advertising Issues. You can stop there for a complete description of the various marketing campaigns available to advertisers.  Below, I have summarized and simplified the information.

   Advertising Options
There is no cost to be listed on the subject pages of the About Delphi Programming site, if you have pertinent information or product(s).  However, if you are interested in other ways to promote your business on this site, take a look at these options.

• Advertise on About Delphi Programming site About's expert sales team can create a custom advertising program that will group the right Guide sites and Channels together for your product or service. This will ensure that your message is exposed according to your advertising needs. Possibilities include banner ads and newsletter ads. With over 450 topic specific sites, About can reach almost all areas of interest. So no matter whom you are trying to reach, About can deliver your target audience - About is a top 10 web property enabling you to reach over 33.2 million unique users per month.
• Delphi Programming Site Sponsored Links: Sprinks (a.k.a. SPonsoRed LINKS) are paid text listings that appear in all About searches and on GuideSite index and subject pages. With over 25 million unique visitors and over 700 topical GuideSites, About.com is reaching your audience. Now you can too. About.com introduces SPRINKS, the only place online that you can choose your price, your placement and your context. SPRINKS gives you integration, ease and efficiency in your advertising.
• Become a Delphi Programming Site Affiliate: The Affiliate Program allows people with personal Web pages, small businesses, and small to mid-sized sites to post links (banners, search boxes or text-links) to About sites on their Web sites. About then pays affiliates for every qualified click-through that they send to About. With hundreds of links, banners and search boxes to choose from, affiliates are able to enhance their content and add functionality to their Web pages. There is no charge to join the Affiliate Program.
• Classifieds About Classifieds serves as a forum for buyers and sellers to contact each other.

If you have more questions, or comments, please email me directly.